Mobile App Marketing Technology

Mobile App for Your Wedding Planning Business

wedding wire

Immediately, it looks like there’s an app for all the things.

Mobile apps are penetrating each business. Take into consideration how a lot you personally use apps each day and the way your clients depend on them as properly.

You’ve acquired to get with the occasions and keep updated on the newest know-how tendencies.

For those who’re within the wedding ceremony planning business, you’ve acquired to have a cellular app. A lot goes into planning a marriage. Clearly, you understand this higher than anybody.

A marriage is likely one of the most essential occasions in an individual’s life. As a marriage planner, you’ll want to make their expertise and planning as straightforward as attainable for your shoppers.

Take into consideration all the totally different elements that they should hold monitor of. A cellular app could make this a lot simpler.

In the event you don’t have an app for your wedding ceremony planning enterprise, I’ll clarify why you want one and the way it may be utilized. Right here’s what you might want to know.

Show potential venues

Choosing a venue is among the first issues your clients have to do once they’re planning this necessary occasion.

After a venue will get picked and a date is chosen, different issues will begin to fall into place based mostly on these decisions. So you can also make it straightforward for your clients to decide on the right venue by offering a full record of all potential places by way of your app.

Right here’s an instance of how this perform was utilized by the WeddingWire cellular app.

wedding wire

wedding wire

Take into consideration how a lot time it will save your shoppers. Hypothetically talking, let’s fake that they’ve 5 potential venues in thoughts. However let’s be lifelike, your shoppers in all probability have an inventory that’s for much longer than this.

These venues are usually not all proper subsequent door to one another. So to view these places, you’d should arrange appointments for your shoppers. Then they should drive to every one, stroll round, and meet with a consultant.

It’s inefficient. Plus, your shoppers might should take day off from work to see all of those locations. With the excessive prices of a marriage, now isn’t the perfect time for the bride and groom to overlook work.

However take a look at how easy this function is from the instance that I used above. 3D excursions give your shoppers the power to flick through dozens of venus in simply minutes.

They will search for a venue based mostly on their wants, similar to the situation, worth, and availability for their most popular dates.

Embrace numerous photographs and movies of every venue to allow them to decide and slender down their decisions with out having to schedule an appointment in individual.

Embrace a calendar function

It’s so robust to maintain monitor of every thing related to planning a marriage. You and your shoppers will each have a ton of appointments to handle. There are additionally so many individuals to maintain monitor of. It’s straightforward for issues to get misplaced within the shuffle.

Together with your cellular app, there’s no want for your shoppers to have a separate appointment ebook and write issues down by hand.

Any time there’s one thing to do, it may possibly merely be added to the calendar function inside the app’s platform. You’ll be able to even sync this calendar with the default one which comes pre-installed on their units.

Check out the most used cellular apps from Android customers in america.

most used apps

most used apps

Instruments, communication, and productiveness apps are the highest three classes. This exhibits that folks depend on their calendars, so apps that incorporate productiveness instruments will certainly profit the consumer.

It’s a good way for your shoppers to remain organized throughout a busy time. However you’ll be able to profit from this function as nicely.

A part of operating a profitable cellular app signifies that you need to maintain your clients engaged and utilizing the app as a lot as potential.

You’ll be able to ship customers push notifications to remind them of upcoming dates and necessary appointments. Finally, your app can behave like a timeline to their wedding ceremony.

You’ll have extra free time to work with different shoppers as properly since your app can do the work for you. You gained’t need to spend time taking and making telephone calls all day because the automation of your app can maintain this.

Add a registry choice

Your shoppers are going to be getting presents from their visitors on the day of their wedding ceremony. You possibly can arrange a registry function in your app they will listing every part that they want.

As you already know, newlywed couples want some assist getting on their ft of their new houses. They’ll want every little thing from silverware to home equipment, toiletries, and window remedies.

By establishing a registry function in your app, you’re killing a number of birds with only one stone.

To begin with, you’re giving your shoppers a central location to handle all of their needs and wishes. However this additionally will improve the probabilities of you getting extra individuals to obtain your app.

Advertising is the most troublesome problem for new cellular apps.

marketing challange

marketing challange

You constructed a fantastic app, however how are you going to get individuals to obtain it? Until somebody is getting married, they don’t have a purpose to be looking for your app.

However including a registry function acts as free app promotion for your organization. Now the bride and groom can promote your app to their friends.

Once they ship out info to their visitors, comparable to a save the dates and invites, they’ll embrace the place their registry might be discovered. Now individuals who aren’t planning a marriage or getting married have a purpose to obtain your app.

You might even arrange an association with the companies who’re promoting the gadgets on the registry. They might give you a fee for purchases made by means of your app.

So this might act as one other income stream for your wedding ceremony planning firm as properly.

Join your shoppers with distributors

Along with connecting your shoppers with shops from their registry, your app can function a third-party reference to different distributors. The app will act as a one-stop store for your shoppers.

Take into consideration all the totally different distributors that you simply at present work with. A part of planning a marriage signifies that your shoppers might want to discover a DJ, a band, and photographers.

They’ll want to rearrange for flowers and catering as nicely.

That is going to save lots of you a ton of time and in addition make your shoppers’ lives simpler.

How are you at present dealing with this course of? Let me paint an image to refresh your reminiscence. The bride and groom need to rent a photographer, so that you name them with some totally different choices.

They get again to you with their prime two. So that you name these photographers and ask if they’re out there for the required dates. However one doesn’t reply the telephone, so it’s a must to depart a message.

Then your shoppers name you again questioning what’s taking so lengthy to get a solution. Now you’re planning telephone tag with a photographer and your annoyed shoppers.

Oh sure, and this course of continues for every vendor on the listing. It’s a headache and an inefficient use of your time.

That’s why apps like The Wedding Planner have a vendor administration function constructed into their platform.

the wedding planner

the wedding planner

So that is undoubtedly one thing that you must contemplate including to your wedding ceremony planning app.

It can enhance your effectivity and fulfill your clients on the similar time.

Handle visitor lists

Right here’s one other headache related to planning a marriage. Managing the visitor listing. Now that is extra of an issue for the bride and groom than it’s for you, however their complications can turn into your complications in a short time.

That is very true in the event you’re making an attempt to safe an appropriately sized venue and get a correct quote from the catering firm. Plus, you need your app to unravel all your shoppers’ issues.

Who’s getting invited? Which visitors are getting a +1 on their invitation?

These are robust selections to make. The bride and groom don’t need to overlook anybody necessary, however additionally they don’t need to invite everybody they’ve ever met to their wedding ceremony both. If too many individuals get invited, the price range might get out of hand.

So every night time after dinner, the pleased couple sits down and writes down potential visitors. It’s exhausting. They add somebody, then cross them out, then add them once more.

They’re additionally making an attempt to account for visitors who’re going to say no the invitation as nicely.

Having an app makes it straightforward for your shoppers to entry and handle their visitor listing at any time all through the day.

If somebody pops into their head whereas they’re standing in line at a espresso store, they gained’t need to scramble for a bit of paper and fear about forgetting so as to add it to their grasp record. They will merely open the app and add somebody to the record from there.

Right here’s an instance of what this function appears like from the LadyMarry Wedding Planner app.

lady mary

lady mary

They’ve included an choice for customers to handle the visitor listing by teams, resembling relations, the bridal social gathering, and buddies.

When you add somebody to the listing, you may as well embrace their mailing handle, e-mail tackle, and their RSVP standing. Use this perform to handle the seating preparations as properly.

After the marriage is over, your shoppers can refer again to this listing to assist them maintain monitor of thanks notes for presents and attendance.

Actual-time finances planning

As you already know, weddings aren’t low cost.

You’ll have totally different shoppers with a variety of budgets. However your cellular app may help them maintain monitor of all of their bills in real-time with a budgeting function.

You’ll be able to even exclude sure distributors and venues from the search queries based mostly on the finances of your shoppers. There’s no cause to point out them an inventory of locations that they will’t afford.

Arrange your app to maintain monitor of every expense related to the marriage every time it happens. So for instance, once they add a DJ or ebook a venue, they’ll be capable of see how a lot it is going to influence their price range.

Now they’ll understand how a lot room they’ve left to work with for meals, flowers, and a photographer.

The search choices could be adjusted accordingly based mostly on how a lot cash is left of their finances.

The common value of a marriage in america is $32,641.

average cost

average cost

This quantity is constant to develop with annually. Clearly, you’ll come throughout shoppers who’re prepared to spend considerably extra money than this. However you’ll even have ones that don’t need to come anyplace close to this quantity.

So together with a price range function in your app will assist personalize the expertise of every one in every of your shoppers.

Weddings are already going digital

Individuals are already utilizing the Web to plan and manage their weddings.

Web sites like The Knot act as a digital wedding ceremony planner.

the knot

the knot

These websites present individuals with details about the bride and groom. They will share the story of how they met, present particulars concerning the bridal social gathering, and act as a digital invitation.

With instruments like this already in place, it is sensible for you to have a cellular app that does all of this as properly.

For those who can’t adapt to the digital developments, your wedding ceremony planning enterprise might turn into out of date for trendy shoppers.

Mobile is the answer

As I simply completed saying, you want a cellular app to remain related. In any other case, your organization’s existence could also be in jeopardy.

Along with web sites particularly designed for planning weddings, individuals are utilizing different cellular apps as a part of their wedding ceremony course of.

They use social media platforms like Pinterest for inspiration about clothes, flowers, and different decorations.

The bride and groom use Instagram to create wedding ceremony hashtags to maintain monitor of all of the photographs through the bachelorette celebration, bachelor get together, and day of the marriage.

There are even web sites designed to create personalised hashtags for a marriage, to ensure that it’s distinctive and hasn’t already been utilized by one other couple.



E-commerce distributors have cellular apps as properly.

Together with your shoppers utilizing apps for all of those various things, you’ll want to be sure that yours is related to social media as nicely to make their cellular expertise even higher.


Your wedding ceremony planning enterprise wants a cellular app.

It’s a handy approach for you to assist your shoppers choose a venue for their wedding ceremony. The app may also function a medium to attach the bride and groom with numerous distributors.

Embrace a calendar that retains every part organized and ship push notifications to remind your shoppers about their appointments.

Your app also needs to have a registry function. This can be a nice solution to get extra individuals to obtain your app and improve your in-app income stream.

An ideal wedding ceremony planning app must have instruments for managing a visitor record and maintaining monitor of a finances in actual time.

Finally, a cellular app will make your course of extra environment friendly and maintain what you are promoting related sooner or later.

How will you employ a cellular app to enhance your wedding ceremony planning enterprise?

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