Mobile App Marketing Technology

Increase Your App Downloads and Improve Mobile App Rankings

top discovery methods

What makes an app profitable?

Positive, there are many elements that go into this query. We might speak about how nicely your app performs or go into element about your advertising technique.

However probably the greatest methods to make sure that your app is profitable is by getting plenty of downloads. It’s a easy idea, however for probably the most half, downloads will translate to dollars.

Your rating within the app retailer has a huge impact on what number of downloads you’ll get. That is ironic, as a result of should you can obtain one in every of these, then the opposite will comply with go well with and come mechanically.

So if you will get numerous downloads initially, it’ll enhance your app rating. After you have a excessive app rating, it is going to be simpler so that you can get much more downloads. Make sense?

The idea could also be straightforward to grasp, however making use of that is undoubtedly simpler stated than achieved.

If it might be completed within the blink of an eye fixed, then everybody can be doing it. However that’s what separates the great apps from the good apps.

As an professional on this area, I’ll clarify how one can grasp this artwork to drastically enhance the success of your app.

Perceive app retailer optimization (ASO)

When you’ve got a cellular app and don’t perceive app retailer optimization, then you definitely’re in massive hassle. I’ll simply cowl a number of the fundamentals so that you get it. The idea is sort of easy.

It may be in comparison with search engine marketing (search engine marketing) in your web site. There are specific issues that you are able to do to enhance your search rating on-line. Nicely, apply that very same concept to your app and the app retailer.

Why is that this so necessary? Nicely, let’s check out the highest methods that folks uncover new apps.

top discovery methods

top discovery methods

48% of individuals uncover new apps simply by common searching within the app retailer.

So take into consideration how that course of works. A consumer has some common concept of what they’re on the lookout for, in order that they sort in some key phrases. Then they’ll discover an app based mostly on the outcomes.

In case your app is buried on the backside of this extremely aggressive area, you gained’t stand an opportunity to get found this manner. But when your app is optimized for searches, you then’ll have a excessive rating and get plenty of downloads.

Being ranked on the prime of this listing additionally improves the credibility of your app and model. Individuals gained’t have to query your legitimacy, even when they haven’t heard of your organization earlier than.

Right here’s one thing else that you simply’ll want to remember. You’ve acquired to know the totally different algorithms for every respective app retailer. In case your app is accessible on each the Apple App Retailer in addition to the Google Play Retailer, there are totally different ASO elements for every one.

There might be some slight overlap, however you should perceive the variations so that you’re not losing time or doing issues that would probably hurt your search rating.

I’ll talk about the primary elements that impression your ASO in larger element so you’ve gotten a greater understanding of tips on how to strategy this. You need to use this as a information that will help you get extra downloads.

Naming your app

How necessary is your identify? Extraordinarily. For these of you who already launched your app, it’s too late to focus in your identify.

However for anybody on the market who nonetheless has an app within the improvement levels, you could discover ways to identify your app. As I stated earlier than, you’ll have totally different tips relying on which retailer we’re speaking about.

You’ll be able to have as much as 50 characters in your title on your app itemizing on the Google Play Retailer.



So may as properly benefit from all 50 characters, proper? Not so quick. The Apple App Retailer has a 30 character title restrict. So it might be a serious branding mistake if in case you have two totally different titles on every platform.

Technically, one gained’t impression the opposite, in response to ASO algorithms.

Nevertheless, consider it like this. A consumer with an Android gadget recommends an app to a consumer with an iPhone. If the apps have totally different names in every retailer, it may be complicated. The potential consumer might have hassle discovering you if the names are inconsistent.

So due to this, I’d advocate reviewing all the parameters for every platform so you possibly can identify your app inside each of their guidelines.

Moreover, the Google Play Retailer has strict tips about using key phrases within the title. For those who’re utilizing repetitive or related phrases in your title in efforts to enhance your ASO, they might take away and droop your app.

Clearly, one thing like this may be detrimental to your rating and getting new downloads.

Additionally, with the discharge of iOS 11, Apple now lets builders create a subtitle. This seems immediately underneath your app identify and has a 30 character restrict as properly. So use this additional subject to your benefit with regards to including key phrases, which we’ll talk about subsequent.

Key phrases and description

As I simply completed saying about your title, you’ll need to embrace related key phrases so that folks can simply discover your app on the app retailer.

However your title isn’t the one place the place you have to be enthusiastic about key phrases. You additionally must be specializing in this once you’re writing the outline of your app.

Whenever you’re working the outline it’s actually essential that you simply give attention to the primary few starting strains. That’s as a result of the complete description gained’t be seen by customers when they’re shopping the app retailer.

They’ll see your first couple of sentences, however then they’ll should click on and increase to learn your complete description. You possibly can’t financial institution on them doing this. Right here’s a take a look at the outline for Slack within the Apple App Retailer.



As you’ll be able to see, solely the primary few strains are proven.

So if a potential consumer actually needs to proceed studying, they need to click on on “more” within the backside proper nook, as I’ve highlighted above.

Consider it like this. You need your description to be full of key phrases it doesn’t matter what. Nevertheless it’s extra essential to dedicate the primary couple of sentences to win over somebody who is considering downloading your app.

Then you’ll be able to add much more key phrases towards the underside. Right here’s the absolutely expanded description of the Slack app.

slack 2

slack 2

Slack is a messaging app designed for workforce communication. So a few of the key phrases that folks could also be looking for embrace:

  • talk
  • workforce
  • message
  • name
  • conversations
  • subjects
  • tasks
  • workflow
  • Google Drive, Dropbox, Twitter, Asana

The record goes on and on, however you’ll be able to see the place I’m going with this. All of those phrases are discovered within the description. So when individuals seek for these basic phrases on the app retailer, there’s a higher probability that Slack will probably be a prime hit.

One thing else to remember in case your app is out there on the Apple App Retailer is a brand new replace from iOS 11. They let you have got a promotional textual content of as much as 170 characters.

In contrast to the outline, this may be modified with out having to launch a brand new replace of your app. So that you’ll be capable of check out totally different key phrases to maximise your conversion charges.

Your icon impacts downloads

Your app icon is extra necessary than you assume. Whereas it doesn’t essentially impression your app retailer optimization, it could actually undoubtedly play an element on whether or not or not individuals obtain your app.

The perfect icons are memorable and catch the customers’ eyes. When you can stand out, it’ll appeal to extra individuals.

Consider it like your organization emblem. Your app icon is an integral a part of your branding technique. Customers ought to see the icon and know precisely what app it’s related to.

You also needs to design your app icon in order that it’s seen towards all backgrounds, together with ones which are each darkish and mild. That’s as a result of customers have all totally different backgrounds on their units, so that you don’t need your app to get misplaced within the shuffle.

Do a little analysis earlier than you provide you with a design. You need to make it possible for it’s not too just like the icon of one other app. This could trigger confusion, particularly if it’s an in depth design to considered one of your rivals.

Arrange your in-app purchases

In-app purchases are a part of the ASO rating elements for each app shops.



Make it clear how your purchases work. There are totally different choices right here so that you can think about.

Consumable purchases are fairly simple. These are issues that customers can purchase anytime they need one thing. For instance, for those who’ve obtained a recreation app you might cost individuals to purchase cash that can be utilized as foreign money to enhance the gameplay.

Non-consumable purchases can be one thing that upgrades the consumer expertise, nevertheless it’s not tangible. So eradicating the advertisements from an app can be an instance of this.

These purchases are related to an Apple ID and could be transferred, whereas consumable purchases could also be misplaced between units.

Non-renewing subscriptions are for any content material that’s used for a predetermined time period, such a subscription to a sports activities season move.

Auto-renewable subscriptions can be one thing that you simply invoice for on a month-to-month or annual foundation mechanically. Examples of those in-app purchases can be one thing like a magazine subscription or a streaming service like Netflix.

It doesn’t matter what sort of in-app purchases you arrange, you’ll be able to sneak in some extra key phrases to their description to assist increase your search rating.

You’ll additionally need to determine in the event you’re going to cost customers to obtain your app or should you’re providing it free of charge. For probably the most half, providing a free obtain will enhance your probabilities of getting as many downloads as attainable.

Give attention to top quality screenshots

When individuals are shopping on the app retailer and come across your app, these screenshots will assist give them a preview of what your app seems like.

Be sure to take the time and assume these out. You need to attempt and cowl a variety of your app’s options. So for instance, you wouldn’t need to embrace a screenshot of your login display. This doesn’t add any worth to the consumer.

When you have a messaging app, don’t have your whole screenshots be targeted on only one message thread. You’d need to showcase the truth that customers can textual content, name, and video chat utilizing the app.

Right here’s a take a look at the Uber Eats app on the Google Play Retailer.

uber eats

uber eats

Discover how their screenshots all concentrate on totally different parts of the app. It’s nicely accomplished. They even caption the pictures with some brief textual content.

Fast aspect observe. Take a look at how they added related key phrases to their title.

These are all phrases that folks would seek for.

However again to the screenshots. It’s necessary that you simply hold one thing else in thoughts. Individuals aren’t going to take a look at all your screenshots. They’re solely going to take a look at the primary few.

So ensure that your first two or three screenshots clarify what your app does. The truth is, Android customers are 27% much less more likely to work together together with your pictures than Apple customers. However you must nonetheless hold this in thoughts whenever you’re itemizing screenshots to each shops.

Scores and critiques

In terms of getting plenty of downloads, you want to ensure that your app has numerous good scores and consumer critiques. To make this occur, you’ll have to prioritize the consumer expertise.

Your app must run nicely. Crashes, errors, bugs, and different issues gained’t assist your trigger.

Apps with nice scores will probably be ranked greater within the search rankings in relation to the app retailer optimization algorithms.

One of the simplest ways to get a lot of scores is by asking your customers to fee it. Ship them a push notification or a popup each every so often to entice them. Simply don’t do that too typically or else they’ll assume it’s annoying.

Destructive evaluations are inevitable. However take these feedback and use them to make enhancements to your app. If numerous individuals have the identical complaints, it’s clearly a standard drawback that must be addressed.

Potential customers will learn these critiques and take a look at your scores earlier than they obtain your app. The higher these are, the larger the prospect might be that they’ll set up the app.

Exhibit your app with a video

Movies will not be so simple as taking a screenshot, however they convert.

Including a video may help enhance your obtain charges by over 25%. Moreover, anybody who watches the video is 3 times extra more likely to obtain the app. Right here’s a take a look at how the highest 50 apps on each shops are utilizing video demonstrations.



As you’ll be able to see, the very best grossing apps are utilizing movies to assist enhance obtain charges.

Whenever you’re making a video, hold it brief and to the purpose. Don’t attempt to cram in too many options in a brief time period.

You additionally shouldn’t depend on audio to get your message throughout. Plenty of customers will probably be watching your video on mute. Ensure that it ends with a call-to-action, which might be to obtain the app.


Your app retailer rating results downloads.

As I stated earlier, these two elements go hand in hand. The extra downloads you get, the upper your rating will probably be. However you are able to do sure issues to enhance your rating, which can result in extra downloads.

That’s why you must perceive how app retailer optimization works.

The identify of your app, key phrases, description, and icon all will have an effect on your obtain charges. You’ve additionally received to take your in-app purchases into consideration.

Encourage customers to fee and evaluation your app.

Add top quality screenshots and video demonstrations to entice downloads.

Should you comply with the following pointers, you’ll get extra downloads and a better search rating as properly.

How is your app using the ASO algorithm to enhance your search rating and get extra downloads?

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